Reaching your audience: a discussion on promoting information and services to the community

Workshop notes

ASIC and the Law and Justice Foundation of NSW invite you to a meeting to discuss strategies for how government and community agencies can effectively promote their information and services to the community. The discussion will be informal and based on participant experience and knowledge.

Venue: ASIC, Level 18, No 1 Martin Place (enter off Pitt St next to the Westin Hotel)
Time: 9.30am - 12.30pm
Date: 21st February, 2003
RSVP: to Lisa Turnbull, Law and Justice Foundation by 14 February, lturnbull@lawfoundation.net.au, Ph: (02) 9221 3900.

Aims

To improve access to information and services for the community
To identify common ground and share knowledge and experience
To discuss possibilities for future cooperative activities

Possible areas for discussion

reaching specific individuals e.g. indigenous, CALD, young people, older people
reaching specific organisations e.g. libraries, government, schools
promoting web services
using the press e.g. rural press, press releases
effective promotion and delivery on a limited budget
lessons from commercial marketing
existing networks

To cover these areas we plan to break into small group discussions. Please indicate which group you would like to participate in:

1. reaching specific individuals or organisations

2. promoting web services

3. effective product promotion and delivery

Agenda
9.30 - 9.45 Welcome and introduction
9.45 - 10.15 Using the public library network/ presentation by the Legal Information Access Centre
10.15 - 11.15 Small group discussion of issues and strategies
11.15 - 11.35 Morning tea
11.35 - 12.00 Report back
12.00 - 12.30 Future directions

Resources
Please bring along or email any useful resources you are aware of, for example:

The Law and Justice Foundation has prepared a marketing checklist.
Comments and suggestions are welcome.
ASIC has prepared a Consumer Education Strategy [pdf] which details target groups and delivery mechanisms for its education projects over a 3 year period and a research report prepared for ASIC by the Centre for Popular Education, UTS, on consumer education - "What is Effective Consumer Education? - a literature review"

The Law and Justice Foundation of NSW seeks to advance the fairness and equity of the justice system, and to improve access to justice, especially for socially and economically disadvantaged people. Its core activities are identifying legal and access to justice needs; conducting rigorous, independent research to inform policy development; contributing to the availability of understandable legal information; and supporting projects and organisations that improve access to justice.

ASIC is an independent Commonwealth government body, responsible for consumer protection in financial products and services including banking, insurance, credit, shares, managed funds and superannuation. ASIC enforces company and financial services laws to protect consumers, investors and creditors. ASIC also has a consumer education role. See http://www.fido.asic.gov.au for more information.